Cooke, Paul. “Soft Power and South African Film: Negotiating Mutually Incompatible Agendas?” New Cinemas 14, n^o 1 (2016): 93‑109. https://doi.org/10.1386/ncin.14.1.93_1.

This article offers the first analysis of the role of film as a soft power asset in South Africa. It examines ways in which the policy priorities of the South African government have, until recently, seemed to work against the nation’s strategic aim to use film as a tool to leverage soft power in order to gain political influence across Africa, as well as to maximize the economic potential of globalization. The South African film economy is booming. Cape Town, in particular, has become a key production centre globally. International productions are attracted to the country by the versatility of its locations, its weather and its low cost, high quality, facilities.

[Excerpt from the article abstract].