African royalties, such as the ones found in the East and the West, engaged artists’ services. Royal power relied on arts to build itself, spread and impose their own aesthetics. In these societies with no writing, symbols of sovereignty, such as crowns, headdresses, scepters, thrones, etc., are real works of art that fully participate, through their diffusion, to the extension of royal power.
Our distinctive typeface, Format-1452, was designed by Frank Adebiaye, a French-Beninese type designer and founder of the experimental Velvetyne Type Foundry.